What is Social Pulse?

When other PTs, patients, physicians and potential employers search for you, what do they find?

Social Pulse is an easy way to better understand how the online world sees you. Social Pulse combs all of your online information to assign you a score between 0-100. The higher your score, the stronger your online visibility and online brand.

Why is it important?

Now is the time to make your mark online. As more states gain Direct Access and consumers continue to be empowered through the current explosion of health technology, more and more people are going online to find healthcare information.

Consider this:

  • In 2012, there were 84 million Yelp users with 33 million user-generated reviews.
  • 44 million health apps were downloaded in 2011.
  • Greater than 40% of patients say information found via social media affects the way they cope with chronic conditions.
  • 85% of consumers find local businesses online and 72% of consumers trust online reviews as much as personal recommendations.

How is it measured

Your Social Pulse Score measures three factors that create your online presence.

  1. 1

    Social Media Engagement

    You don’t have to be a pop star to be influential online. Social media allows everyone has influence and the ability to drive action. While you can't control everything that's written about you online, generating social media content allows you to create a positive online presence whether you are an employed PT or a practice owner. Social media sites are big players in boosting your search rankings, often showing up in your first few results, so it's important to establish yourself on major sites.

  2. 2

    Google Search Results

    If someone searches for you or your service online and they can’t easily find anything,- they’ll stop looking. It’s as simple as that. We run searches for queries like "your name + physical therapist + your location" and/or "your practice name + your location" to test how visible you are.

  3. 3

    Community Participation

    Online communities allow you to gain knowledge, share information and problem solve like never before. We let you know how well your are communicating, collaborating and disseminating information. In addition, completing a high search ranking Therapydia profile adds to your online visibility (and your Google search score).

Learn More

Visit our Social Pulse Resource Center page to learn more about building your professional online identity.

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